Bespoke Binny
Brand Identity I OOH AD I Packaging I Print
2021 I London, UK
Bespoke Binny offers homeware and gift items inspired by traditional West African prints. The brief was to refresh their branding with bold vibrant colours and playful graphics. I developed the new brand identity, digital ad, packaging and various print assets that align with the new branding.
Identity
My aims for the logo design were focused on simplicity, playfulness and scalability. The lettering comprises decorative yet clean forms with oblique edges to give a friendly feel.
Brand Expression
I developed a bright and energetic colour palette along with a visual system that incorporates illustration, motion graphics and a joyful approach to photography.
OOH Billboard
I have crafted an out-of-home billboard advertisement for our Mother's Day campaign, skillfully incorporating our new branding elements. The design features a playful typographic treatment, complemented by vibrant and striking colors.
