1. Partnership with big supermarket brands across the UK and Europe
2. Working with the poultry industry and farmers
Better Origin
Branding | Digital I Packaging | Pitch deck
2022 NOV - 2023 OCT | London
Better Origin is a biotech start-up suggesting a new solution to fix the broken food chain with its science-backed technology. Since joining the company I’ve been responsible for implementing brand identity across all internal and external brand touchpoints while setting the standard for a good look and a design system.
They provide a mobile automated container farm known as the X1 box. The X1 grows black soldier fly larvae by utilising food waste as its input, transforming it into a valuable source of carbon-neutral protein.
3. Generating awareness about sustainability and problems of food industry
B2B Sales and Marketing Collatral
Since the business was still in its research and development phase, they intended to attend a number of different industry exhibitions. I was responsible for overseeing the visual concepts of marketing collateral, including videos, exhibition setups, and brochures.
Banner design
Exhibition set up design
Brochure design
Poultry Magazine I The Rangers Magazine paid ad
When I joined, the primary business strategy was working with the poultry industry and chicken farmers, the biggest challenge was effectively marketing the product to farmers, considering their limited digital literacy.
They decided to place a paid ad in industry magazines such as Poultry Business and the Rangers. We came up with the idea to highlight the benefits of utilising the mobile farm - such as reducing mortality rates and enhancing productivity.
The challenge was to visually stand out while effectively communicating the message. I proposed the idea of creating a superhero hen using Midjourney to illustrate the impact of insect feed. We tested two different versions of ads, and it turned out the one on the right side generated more conversion from farmers.
Social Media assets
Their main social media platform was LinkedIn, where they shared educational insights about issues in the food industry, sustainability, and the advantages of using insect feed, supported by data and statistics. My strategy involved developing visually appealing assets that effectively communicated their message while staying true to their brand identity.
