Wite
Creative Direction I Branding I Packaging
2015-2019 | Seoul, Korea
I founded and creatively directed this contemporary DTC women’s footwear brand to redefine classic forms, interpretations of beauty and timelessness, inspired by modern art and design objects. Showed at international fashion trade shows in New York and L.A, stocking products in numerous international accounts.
Identity
My aims for the logo design were focused on simplicity, charm and delicacy. The custom-drawn lettering is made up of a friendly, and contemporary feel.
Organic Social & Paid Ads
Email news letter
Photography Visual direction
by. Sarah Woo